Customized Reporting Services
Detailed reporting is where New Channel Direct’s (PURL) campaigns truly shine. Our in-depth tracking capabilities give you insight into the activities of your customers and prospects, so you can make the necessary adjustments to improve ROI. Watch the movements of individual respondents, or discover trends across multiple performance indicators — whatever your angle, our reporting will reveal information about your direct marketing campaigns that you’ve never had before.
Personalized URL (PURL) Tracking
Our reporting system is easy-to-use, regardless of your skill level, so you don’t have to be an analytics professional to understand what’s happening in your campaigns. With our campaign summaries, you get top level information on your campaign’s response rates and visits, so you always have the latest information on your campaigns. Then, with our detailed visitor reports, you can analyze who is responding to your campaign in incredible detail.
Microsite Landing Page Tracking
Landing page tracking enables you to make informed business decisions so you can optimize response rates in future campaigns.
- Understanding how people are navigating your landing page can give you insight into future landing page design.
- When your prospects actually convert can be a key factor in optimizing your campaigns. The conversion tracking reports allow you to analyze this critical issue.
- Our tracking reports allow you to clearly see at what point your visitors are leaving your site.
- Sort by day, week, month or year and specify specific date ranges. Compare your page visits to external factors such as TV media buys, magazine display ads or PR releases.
Sample Reports
Landing Page Tracking Reports
Survey Analysis
A Personalized URL (PURL) based survey is approximately 1/3 the cost of a phone bank survey and much more accurate. You can take advantage of the incredible power and accuracy of these Personalized URL (PURL) based surveys. Analyze survey and form information at a glance or in incredible detail with our Survey Analysis Reports.
INFORMATION COLLECTION
- Verify and clean your mailing list to ensure that the information you have is accurate.
- Capture key contact information, add new data points to your mailing list and easily export the list for follow up or import into your database.
- Capture detailed survey information and view it one record at a time. Get the answers to the questions you need to know about your visitors.
SURVEY ANALYSIS
- Get detailed in depth analysis of any form on your landing page.
- Group and filter your results across any data point in your customer database or other responses with the click of a button.
- Compare answers across multiple data points and key performance indicators (KPIs).
Sample Reports
Detailed Survey Information
